Strategy at the business unit level is concerned with competing successfully in individual markets, and it addresses the question, “How do we win in this market?” However, this strategy needs to be linked to the objectives identified in the corporate level strategy.

Competitive analysis, including gathering competitive intelligence

, is a great starting point for developing a business unit strategy. As part of this, it’s important to think about your core competencies, and how you can use these to meet your customers’ needs in the best possible way. From there you can use USP Analysis to understand how to strengthen your competitive position.